Sales and Marketing Services

Complementing our Business Planning and Financial Modelling services, Beachhead can provide Market Research and Analysis.

Our market research and analysis services support your go-to-market strategy by providing deeper insights into demand, risks and barriers for your products and services in Australia. Our insights includes market and industry trends, regulations, competitor environment, customer and pricing information.

Finding and engaging the right local market representative is a crucial element to exporting into and doing business in Australasia. In-market representation may include pre-sales representation to assist in market scoping, marketing and pre-sales activities, a joint venture partner, engaging an agent or distributor or other partners such as marketing, and public relations specialists.

We help our clients find and engage the right market representation partners that are the best fit for their products and services.

• Beachhead services include:
• Partner identification
• Engagement and ongoing liaison
• Facility visits, review and due diligence
• Legal and Contractual review

There have been numerous international businesses who have not succeeded in Australia or suffered brand damage because of a perception that Australia may look culturally similar to other markets. Australia has its own very unique psyche which should not be underestimated.

Beachhead can help avoid these pitfalls and ensure your sales and marketing efforts are optimised to the local Australian consumer. Localisation focuses on cultural differences, customs, consumer behaviours and language barriers in addition to local laws and regulations.

Winning new business in the Australian market is often a precursor to a full market entry. Beachhead can support your initial business development efforts by supporting the tender process. We can:

• Identify relevant tender and bid opportunities
• Localise your tender response through the drafting and editing process
• Business requirements and criteria
• Provide on-the-ground support

You will also be able to establish all the necessary establishment, incorporation and registration requirements of your local entity to ensure that you meet the relevant criteria and requirements for the tender.

In B2G, in particular, you may find the need to have locally-provided services, for example, insurances, serves not only to ensure initial eligibility but also to reassure and enhance the perception of your local presence.

Visiting the market is crucial for developing the relationships that you need to start exporting into and doing business in Australia. Beachhead supports our clients to ensure that your early investment in customer acquisition is productive and, ultimately, profitable.

• Advice on market visits and developing part or full visit programs
• Identify the best trade shows and events for your business
• Support the planning process, marketing, administration and logistics.
• Localisation and logistics of marketing, promotional materials and samples
• Event and trade show support and staff