About Us
Your Trusted Local Partner
We support every stage of your Australasian Market Entry.
Beachhead Advantage is a niche consulting and advisory business offering a full suite of strategy, management, governance and implementation services for international businesses and investors to enable you to succeed in Australia and be your springboard into the Asia Pacific.
Beachhead streamlines and reduces complexity for international businesses and investors doing business in Australasia. Whether undertaking market entry planning and analysis, establishing a local entity or acting in a local corporate governance, interim executive or part-time strategic management role, we ensure a faster go-to-market execution and a quicker route to opportunities for growth for companies entering the Australian and New Zealand markets.
About Chris and the Team
Chris Warrick established Beachhead in 2009. Prior to this Chris was Managing Director, Multimap Australasia. He set up Multimap’s Asia Pac headquarters in 2004, before the global group’s sale to Microsoft in late 2007. A main group board member, he built the Australian subsidiary and drove growth and product innovation in the Asia Pac region. Chris has over three decades’ experience in global IT and Management Consultancy industries particularly in the Australasian and Asia Pac region.
THE TEAM
The Beachhead management team has collectively over 35 years of experience supporting the market entry of business and investors into Australia. Our teams across finance, legal, marketing and sales work together holistically to serve our clients’ needs. We are a close-knit and dedicated team who care about our clients and their growth and success.
We founded Beachhead to create the full suite of seamless solutions that I needed when I had previously established the Asia Pacific Headquarters of a major tech company.
Chris Warrick
Our Raison d'Etre
“While establishing the Australian, and then Asia Pacific, subsidiary of a UK technology company, Multimap, in 2004, there were no end-to-end market entry service providers that did everything that we needed. Whilst Multimap was ultimately successful in Australia and the Asia Pacific prior to its acquisition by Microsoft, the market entry process was a cumbersome and time-consuming burden that took me away from client acquisition and strategic business growth.
We subsequently established Beachhead in 2009 to do everything that I needed (and more!) to establish and grow a new subsidiary in Australia.
Today, our service offering and focus is still unique. We provide a wide range of services for SMEs around the world across complex sectors and industries. We have a laser sharp focus on the provision of high-quality advice and services, seamless client experience and fiscal responsibility.”
Supporting your Stategic Journey
For companies and investors expanding into new markets, one Beachhead Strategy is to focus on an initial client opportunity and develop it into a strong position before advancing further.
Whether or not this is your preferred approach, Beachhead Advantage actively and fully supports your strategic development and execution.
Around the World
As a Canadian business looking to import our products into Australia, Beachhead was recommended to us by the Trade Commissioner's office. Chris and his team worked tirelessly to get everything sorted for us. It took much longer than anticipated because of administration issues but Chris and his team made the difference by moving mountains to sort everything out. I’m looking forward to continuing doing business with them for the years to come as we are clearly in the best hands.
Chief Executive Officer & Co-Founder
Marphyl
iSocket Systems manufactures iSocket smart plugs which launched in Australia in 2014. Beachhead has been our local partner since providing crucial local hands-on support and services. Beachhead has been highly flexible and proactive in delivering solutions that have supported our business in Australia. The team are highly experienced and capable with a helpful can-do approach that has been instrumental in enabling our market strategy in Australia.
Chief Executive Officer
ISocket Systems
We engaged Beachhead in 2016 when we started our Australian venture. At all times Chris and his team have been helpful and accommodating to our requests. They have managed the legal and accounting requirements since then until we have had to withdraw due to changing market conditions. Even then, Chris was supportive and suggested the most advantageous exit strategy.
Chief Financial Officer
Submission Technology
We were expanding our global commodity business into Australia and needed to act fast to seize market opportunities. We quickly realized that we were in need of a reliable network of professional partners. We engaged Beachhead, and it was the right decision. Beachhead's friendly team worked quickly and professionally to get us set up and operational. Equally important, they steered us away from potential pitfalls as well as made some key introductions. It has been our pleasure to recommend Beachhead as your local Australian business partner. A rare instance where expectations were exceeded.
Co-Founder and Director
West Stone Group
Chris and the Beachhead team have been invaluable to our business guiding us through our entry into the Australian market. By leveraging their local finance, legal and regulatory knowledge we undoubtably avoided many speed bumps and accelerated the implementation of our go to market strategy. We continue to successfully rely on them to support our ongoing ANZ business operations.
Chief Executive Officer
Novari Health
ScaleHub was introduced to Beachhead via another of their clients in a related market sector. They incorporated and remotely established a business office for us in Queensland, Australia during the height of the Covid-19 pandemic. In addition to supporting the establishment of our business, Chris and the team supported my and my family’s arrival during lockdowns including personal relocation and visa issues. Beachhead has been, and continues to be, highly experienced, flexible and responsive supporting our various functional teams in Germany and the US.
Chief Revenue Officer
ScaleHub
Birdie Love engaged Beachhead in 2021 to support our market-entry strategy to import (from the US) and retail directly our She’s Birdie Personal Safety Alarms in Australia. To expedite matters, Beachhead acted as the original importer of record for our first shipment. From the start, the Beachhead team was efficient, detail-oriented and knowledgeable. We were happy and confident that we were in a safe pair of hands.
Founder
Birdie Love
Working with Beachhead is an absolute pleasure; they remove the pain of being in a different time zone & dealing with the differing local requirements present in a new environment. They operate on a remarkably flexible basis, offering differing models to suit our ever-changing changing local needs. Receiving timely reminders of the local tasks that are so easy to miss when not present locally, and offering a general “can do” service.
Chief Financial Officer
The Exchange Lab
Beachhead incorporated and helped establish Vitalis in Australia (Victoria) to initially support our first Australian client. Given their market knowledge, expertise and extensive range of services, Beachhead seamlessly supported our business in other ways including engaging, onboarding and maintaining local liaison with technical support staff and maximising statutory financial opportunities and initiatives during the pandemic. Beachhead has been highly proactive in meeting our business requirements and continues to efficiently support our ongoing statutory obligations and financial operations.
Chief Financial Officer
Vitalis Extraction Technology
Beachhead Advantage has been an invaluable partner in helping us establish our business presence in Australia. They guided us through the process of registering our Australian corporation and securing our trademark with ease and professionalism. Their expertise and efficient approach have made a significant impact on our business, and we truly appreciate the continued support from Chris and the team.
Chief Executive Officer